Entrepreneurship is a balanced mix of the academic and applied components of entrepreneurship education. Students are introduced to the theories, methods, and requisite knowledge and skills required of entrepreneurs, and are then immediately given practical examples and discussion opportunities. Using the Application Exercises and Exploring Online features at the end of each chapter, they are encouraged to take this new knowledge and apply it to their own experiences, so that the course materials are reinforced and internalized.

Course TextBook: Entrepreneurship: Starting and Operating a Small Business, Fourth Edition, Global Edition, is the latest in a line of entrepreneurship textbooks written by Steve Mariotti, the founder of the Network for Teaching Entrepreneurship (NFTE), and professor and entrepreneur Caroline Glackin.

This book encourages college students to think through every step of creating their own small business while learning economic, financial, and business concepts. Upon completion of this course, students will be able to:

 -Create and test a Business Model.

-Write a professional business plan.

-Create income, balance sheet, and cash flow statements.

-Use financial ratios to evaluate business performance.

-Analyze markets and create effective marketing plans.

-Use sources of capital.

-Invest earnings.

-Develop harvesting and exit strategies.